HDFC Bank is India's largest private sector bank, offering a wide range of financial services including accounts, loans, credit cards, and investment products[1][3]. It targets retail, SME, and corporate customers[1]. HDFC Bank's unique selling proposition is its customer-centric approach, innovative digital banking services, and extensive product portfolio[1][5]. The bank emphasizes operational excellence, product leadership, and sustainability, making it a preferred choice for diverse customer segments[5]. Its recent merger with HDFC Ltd has further strengthened its position in the market[3].