Health Alliance Plan (HAP) is a Michigan-based nonprofit health insurance company founded in 1960. It offers a range of health plans, including HMO, PPO, EPO, Medicare, Medicaid, and self-funded options, serving individuals, companies, and organizations. HAP partners with over 50,000 healthcare providers across Michigan. Its unique selling proposition is a strong focus on preventive care and community outreach, enhancing overall health through innovative programs and extensive provider networks. The target audience includes individuals, families, and employers seeking comprehensive health coverage with an emphasis on wellness and community engagement.