The Health Insurance Authority (HIA) is Ireland's statutory regulator of the private health insurance market, established in 2001. It monitors the market, advises the Minister on health insurance, and operates the Risk Equalisation Scheme to safeguard consumer interests[1][2][3]. The HIA provides information on consumer rights and offers comparison tools for health insurance plans[1][5]. Its target audience includes health insurance consumers and providers. The unique selling proposition is its role as an independent regulator ensuring fair practices and transparency in the health insurance sector, thereby protecting consumers' rights and interests[1][3].