Healthfirst is a not-for-profit health insurance company based in New York. It offers a range of health insurance plans, including Medicare Advantage, Medicaid, and long-term care plans, serving individuals and small businesses in New York City and surrounding areas[1][3]. Healthfirst's unique selling proposition is its value-based care model, which focuses on patient outcomes and partnerships with providers to improve health equity[3]. The company targets underserved communities, aiming to provide affordable and high-quality healthcare services[2][3]. Additionally, the Healthfirst Foundation supports community initiatives like TimeBank to combat social isolation[2].