HealthSource RI is Rhode Island's official health insurance marketplace, established in 2013 under the Affordable Care Act. It offers affordable health and dental insurance options to individuals, families, and small businesses with 2-50 employees. Services include tax credits for individuals and multi-carrier plans for businesses. The target audience includes Rhode Islanders seeking health coverage and small businesses looking for employee benefits. The unique selling proposition is its role as the sole source for tax credits and its comprehensive marketplace for comparing and purchasing health insurance plans, making it a one-stop solution for health coverage needs[1][3][4].