HEK - Haus der Elektronischen Kunste Basel is a national competence center for art forms that address and reflect new media and technologies. It offers exhibitions, performances, concerts, and educational programs focusing on digital culture and its societal impacts. The target audience includes art enthusiasts, students, and professionals interested in digital media. The unique selling proposition (USP) is its comprehensive approach to exploring the aesthetic, sociopolitical, and economic effects of media technology through a diverse program of events and exhibitions. HEK serves as a hub for critical discourse on digital culture and its influence on society.