The Hellenic Bank Association (HBA) is a non-profit entity representing Greek and foreign credit institutions in Greece. It promotes the Greek banking system, protects member interests, and resolves disputes out-of-court[2]. The HBA offers consultative services on regulatory issues, fosters bilateral relations with financial associations, and develops training programs[2]. Its target audience includes banks and financial institutions. The unique selling proposition is its comprehensive support and representation of the banking sector at national and international levels, enhancing the Greek economy's development[2].