The Healthcare Financial Management Association (HFMA) is a UK-based organization that provides education and training in healthcare finance and business management. It offers qualifications, continuing professional development, and events to enhance skills in NHS finance and management. The target audience includes healthcare finance professionals and NHS staff. HFMA's unique selling proposition is its comprehensive range of educational resources and its role as the largest provider of healthcare finance education in the UK, promoting high professional standards and innovation in financial management across the healthcare sector[3][5]. In contrast, the Health Food Manufacturers' Association (HFMA) focuses on representing the natural health products industry[1].