Hinduja Leyland Finance is a non-banking financial company (NBFC) offering customized financial services for personal and commercial vehicles, property loans, and construction equipment. Their target audience includes first-time buyers, fleet owners, and self-employed individuals. The company's unique selling proposition lies in its strategic partnership with Ashok Leyland, providing specialized financing solutions for commercial vehicles, and its expansion into affordable housing loans through Hinduja Housing Finance. Despite merging with NXTDIGITAL in 2022, Hinduja Leyland Finance continues to operate under its brand, leveraging its strong parentage and market presence in vehicle finance[1][3][4].