Hishabee is a digital transformation platform that empowers small and medium enterprises (SMEs) in Bangladesh by automating business operations. They offer services like point-of-sale systems, digital payment collection, and financial tracking tools. Their target audience is informal retailers and SMEs, providing them with embedded finance solutions to stock products without upfront costs. Hishabee's unique selling proposition is its ability to bridge the gap between traditional pen-and-paper methods and digital solutions, enhancing efficiency and access to financial resources for unbanked businesses[1][2][3].