Holo is a digital mortgage platform based in Dubai, UAE, accessible at http://www.useholo.com. It offers a streamlined mortgage application process, providing access to over 500 mortgage products from multiple lenders. Holo's services include personalized mortgage recommendations and application management, making the homebuying process faster and more transparent. Their target audience is primarily expats and residents in the UAE and expanding into Saudi Arabia. The unique selling proposition is their digital-first approach, offering 24/7 access to mortgage services and application updates, with no hidden fees and expert guidance throughout the process[2][4].