HomeEquity Bank is a Canadian Schedule 1 bank specializing in reverse mortgages for homeowners aged 55 and over. They offer products like the CHIP Reverse Mortgage, Income Advantage, CHIPMax, and CHIP Open, allowing homeowners to access home equity without regular payments. Their target audience is Canadian retirees seeking financial flexibility. The unique selling proposition is providing secure access to home equity, ensuring homeowners will not owe more than their home's value upon sale. This allows seniors to stay in their homes while supplementing retirement income[1][2][4].