HomeLight is a real estate technology company that connects buyers and sellers with top-performing real estate agents. Their services include agent matching, home value estimates, and facilitating home buying and selling. The target audience includes home buyers, sellers, and real estate agents. HomeLight's unique selling proposition is its data-driven algorithm that ranks agents based on sales performance, providing clients with reliable agent recommendations. The company earns revenue through referral fees charged to agents, typically 33% of the agent's commission. This model simplifies the agent selection process for clients while offering agents a platform to increase their business.