The Hong Kong Economic and Trade Office (HKETO) in Brussels is the official representation of the Hong Kong Special Administrative Region Government to the European Union and several European countries. It promotes Hong Kong as a super-connector between Mainland China and the rest of the world. Services include trade and investment promotion, cultural events, and support for businesses setting up in Hong Kong. The target audience is European businesses and talents. The unique selling proposition is Hong Kong's strategic position as a trade and logistics hub, offering free and tailored services to attract businesses and talents.