The Hong Kong Economic and Trade Office in Dubai promotes Hong Kong's economic and trade interests in the Middle East. It enhances understanding of Hong Kong, monitors economic developments, and liaises with businesses and politicians. Services include organizing events to promote Hong Kong's image and facilitating visits by senior officials. The target audience includes businesses, investors, and government entities in the region. The unique selling proposition is its role as a gateway for trade between Hong Kong and the Middle East, leveraging Hong Kong's status as a global financial hub[1][2][3].