The Hong Kong Institute of Certified Public Accountants (HKICPA) is the statutory body responsible for registering and regulating accountants in Hong Kong. It offers services such as qualification and registration, standard setting, and professional development for accountants. The target audience includes accounting professionals and students. HKICPA's unique selling proposition is its role as the sole statutory licensing body for accountants in Hong Kong, ensuring high professional standards and ethical practices in the industry. It also promotes Hong Kong as an international financial center through its global partnerships and professional guidance[1][3][4].