Horizon Keystone Financial provides equipment financing solutions, focusing on office furniture, HVAC, and automotive equipment. They assist businesses with financing for various types of equipment[3][4]. The company was acquired by Marlin Business Services Corp. in 2017, enhancing its capabilities and market reach[1]. Their target audience includes small businesses seeking equipment financing. The unique selling proposition lies in their specialized market focus and ability to leverage Marlin's resources for accelerated growth and enhanced customer relationships[1].