Horticoop is a horticulture investment cooperative based in Bleiswijk, Netherlands. It focuses on technological innovations in the horticultural sector, particularly Controlled Environment Agriculture (CEA). Horticoop invests in businesses that enhance productivity while reducing raw material usage. The cooperative offers expertise and networking opportunities to its 400 members, who are primarily horticultural businesses. Its unique selling proposition is the collaborative approach, combining member expertise with investment in innovative technologies to achieve sustainable growth. Target audiences include horticultural companies seeking investment and innovation support. Services include capital investment, expertise sharing, and market access facilitation[1][3].