The Hospital Employees' Union (HEU) is the oldest and largest healthcare union in British Columbia, representing over 46,000 members across public, non-profit, and private health sectors[1][3]. It offers services such as collective bargaining, workplace safety advocacy, and support for members' rights[4][5]. The target audience includes healthcare workers in various occupations. The unique selling proposition is its strong advocacy for workers' rights and safety, coupled with its extensive network and influence within the Canadian Union of Public Employees (CUPE)[1][3]. HEU's strength lies in its ability to negotiate better working conditions and benefits for its members.