Hospitality Financial and Technology Professionals (HFTP) is an international nonprofit association established in 1952, focusing on the financial and technology sectors of the hospitality industry. It offers educational events, networking opportunities, certifications, and industry-specific resources. HFTP's target audience includes financial and technology professionals in hotels and related businesses. The unique selling proposition is its role as a spokes group for finance and technology in hospitality, providing exclusive access to industry-specific tools like PineappleSearch and events like HITEC, the largest hospitality technology conference. This positions HFTP as a leader in industry knowledge and networking.