Houlihan Lokey is a global investment bank offering services in mergers and acquisitions, capital markets, financial restructuring, and financial and valuation advisory. They serve large public and private companies, institutions, and governments. Their target audience includes mid-cap companies and those requiring restructuring services. The unique selling proposition is their expertise in providing independent advice with a strong focus on intellectual rigor, making them a leader in global M&A transactions and restructuring advisory services[1][3][5].