Household Capital is an Australian company founded in 2016, specializing in retirement funding solutions. It offers services like home equity release, reverse mortgages, and pension loan schemes to help retirees manage their retirement income and superannuation[1][2]. The target audience is Australian retirees, particularly those with significant home equity but limited superannuation balances[1]. The unique selling proposition is providing innovative, scalable debt funding solutions that allow retirees to access their home equity for retirement funding, enabling them to "Live Well at Home"[1][3]. This approach addresses a critical gap in Australia's retirement funding system[1].