Hovis Ltd is a British company specializing in baking and manufacturing bread and bakery products. They offer a range of products, including wholemeal, Best of Both, and Granary bread, as well as hot dog rolls and Seed Sensations loaves. Their target audience is primarily families and consumers seeking high-quality, nutritious bread. Hovis' unique selling proposition is its heritage of over 130 years, emphasizing quality, taste, and nutritional value, particularly with its iconic wheatgerm bread. The company is owned by Endless LLP and employs 2,800 people across the UK[1][2][3].