HSA Group is a multinational conglomerate operating in various sectors including industrial, agricultural, manufacturing, trading, and services. They manage over 92 companies across regions like Yemen, Saudi Arabia, UAE, Malaysia, Indonesia, Egypt, UK, Kenya, and Nigeria[3]. Their services encompass food commodities, essential goods, and humanitarian initiatives, often partnering with UN agencies[4]. The target audience includes consumers and businesses in these regions. The unique selling proposition is their extensive global reach and diversified business portfolio, allowing them to provide a wide range of products and services while contributing to social development programs.