Hudson Valley Credit Union (HVCU) is a community-chartered financial cooperative serving 12 New York counties. It offers personal and commercial financial services, including insurance and financial planning. HVCU's services include savings and loan products, wealth management, and access to over 85,000 ATMs. The target audience includes individuals and businesses in its service area. The unique selling proposition is its commitment to community involvement and member-centric services, providing competitive financial products while fostering a strong community presence. HVCU is federally insured by the NCUA, ensuring secure deposits for its members.