The search results do not provide specific information about a company named "HYPE" with the URL http://www.hype.it or LinkedIn URL http://www.linkedin.com/company/hypeapp. However, based on typical company analysis, a company named "HYPE" might focus on creating engaging content or products that generate excitement or buzz. Without specific details, it's challenging to define their services or target audience. Generally, such companies might target young, tech-savvy consumers and offer services like social media management, marketing, or entertainment platforms. Their unique selling proposition could be innovative content creation or community engagement strategies.