Hyundai Capital America is a captive auto finance company supporting Hyundai, Genesis, and Kia dealerships in the U.S. It offers financial products such as dealer inventory and facility financing, indirect vehicle financing, and leasing solutions to over 2 million customers and 1,600 dealers[1][5]. Their unique selling proposition is providing tailored financial solutions that fuel the growth of their automotive partners while offering innovative alternatives like vehicle subscription services through partnerships like flexdrive[2]. The target audience includes dealerships and retail customers seeking automotive financing options.