iA Financial Group, formerly Industrial Alliance, is a Canadian insurance and wealth management company operating in Canada and the U.S. It offers a wide range of services including individual and group insurance, wealth management, auto and home insurance, and dealer services[1][3]. The company serves over 5 million clients with a focus on providing comprehensive financial solutions[4]. Its unique selling proposition lies in its diversified portfolio and vertical integration, offering a one-stop-shop for financial needs. The target audience includes individuals, businesses, and dealers seeking insurance and wealth management services[1][5].