IAG GBS is part of International Airlines Group (IAG), providing centralized business services in finance, procurement, technology, and airline services to IAG's operating companies like British Airways and Iberia[1][2]. They drive innovation, efficiency, and sustainability across the aviation industry[2]. Their target audience is primarily IAG's airline brands. The unique selling proposition is their ability to leverage scale and expertise to enhance operational efficiency and sustainability for their parent group[2]. IAG GBS operates in multiple locations, including Krakow, Barcelona, and London[2].