IC Savings is a full-service financial co-operative offering banking, lending, and investment services. Founded as the Italian Canadian Savings & Credit Union, it serves members in the Greater Toronto Area and beyond. Services include alternative mortgage lending, branch banking, and foreign exchange. Target Audience is both individuals and businesses. The Unique Selling Proposition (USP) is its strong community focus and innovative financial solutions, emphasizing social, cultural, and economic value for its members and communities[1][5].