ICICI Bank is a leading Indian multinational bank offering a wide range of financial services, including personal and business banking products such as accounts, loans, insurance, and digital banking solutions like iMobile Pay and InstaBIZ[1][2]. Their target audience spans retail and corporate customers. The unique selling proposition (USP) of ICICI Bank lies in its innovative digital platforms and extensive global presence, providing seamless banking experiences across various channels[1][2]. ICICI Bank's services are designed to cater to diverse financial needs, making it a trusted brand in the banking sector.