The International Council on Mining and Metals (ICMM) is a global organization dedicated to a safe, fair, and sustainable mining and metals industry. It brings together 28 mining companies and over 35 associations to enhance environmental and social performance. ICMM's services include setting industry standards through its Mining Principles, which focus on environmental, social, and governance (ESG) practices. The target audience includes mining companies, governments, and stakeholders seeking sustainable mining practices. ICMM's unique selling proposition is its commitment to responsible mining, aligning with global sustainability goals and providing a framework for industry-wide improvement.