Institute of Certified Public Accountants of Kenya (ICPAK) is a statutory body established to regulate and develop the accountancy profession in Kenya. It offers services such as membership, training, quality assurance, and professional development for Certified Public Accountants. ICPAK's target audience includes accountants and accounting firms. Its unique selling proposition is its role as a global and regional authority in the accountancy profession, providing members with international recognition and compliance with global standards like IFAC and PAFA[1][2][3].