The Institute of Certified Public Accountants of Uganda (ICPAU) is a professional body regulating accountancy in Uganda. It sets and maintains accounting standards, licenses firms, and issues practicing certificates. ICPAU offers services such as quality assurance reviews, professional development programs, and ethical guidance. Its target audience includes professional accountants and firms in Uganda. The unique selling proposition is its role as the sole authority for setting accounting standards and ensuring compliance with international standards, enhancing professional competence and public trust in the accounting profession. ICPAU is a member of IFAC and PAFA, further solidifying its credibility.