IDA Ireland is a state agency responsible for attracting and retaining foreign direct investment (FDI) in Ireland. It offers services such as funding support for research and development projects, employment and training grants, and strategic partnerships to help companies establish or expand operations in Ireland[1][5]. The target audience includes multinational corporations across sectors like technology, life sciences, and financial services[3]. IDA Ireland's unique selling proposition is Ireland's competitive business environment, including a low corporation tax rate, a highly skilled English-speaking workforce, and strategic access to European markets[1][3].