ID.me is an American online identity network company that provides secure digital identity verification services. It helps individuals prove their identity online to access government services, healthcare, financial services, and exclusive discounts from retailers[1][2]. ID.me's services include seamless online identity verification, multi-factor authentication, and user-controlled data sharing[3][5]. The target audience includes government agencies, healthcare providers, financial services, and e-commerce businesses[4][5]. The unique selling proposition is its consumer-controlled model, offering users control over their data and multiple verification pathways, ensuring security and equity[3][5].