iEmergent is a data analytics firm specializing in the banking, lending, and housing industries. They offer a web-based visualization tool, Mortgage MarketSmart, which combines forecasts, external data, and dynamic maps to help lenders grow market share and promote homeownership diversity. Their target audience includes mortgage lenders of all sizes. The unique selling proposition is their ability to provide granular mortgage forecasts and actionable intelligence, enabling lenders to identify diverse market opportunities and optimize resource allocation. This helps lenders navigate the evolving industry landscape and achieve a more equitable lending environment[1][3][4][5].