Indian Financial Technology & Allied Services (IFTAS) is a wholly-owned subsidiary of the Reserve Bank of India, providing essential IT services to banks and financial institutions. IFTAS offers solutions like INFINET (communications backbone), SFMS (financial messaging platform), and Bank On Cloud (cloud services for banks). Their target audience includes public, private, and rural banks. The unique selling proposition is their role in powering India's payment infrastructure, enabling secure and efficient financial transactions. IFTAS is at the forefront of India's payment revolution, supporting billions of consumers and hundreds of banks[1][3].