IIFL Home Loans, a subsidiary of IIFL Finance, offers a range of housing finance services including home loans, secured business loans, and project loans for affordable housing projects. They focus on first-time home buyers from economically weaker sections (EWS) and lower-income groups (LIG). Their unique selling proposition is providing affordable and accessible loans through a digital platform, with a focus on social responsibility and financial inclusion. They also offer specialized products like Shakthi Loans for small-scale enterprises, contributing to India's economic development initiatives like 'Atmanirbhar Bharat' [2][3][5].