iLab, based in Turkey, is a venture capital firm that invests in early-stage companies, focusing on digitalization and innovation. They operate in various verticals, including digital insurance (Sigortam.net), job recruitment (Kariyer.net), real estate (Emlakjet), and tourism (Neredekal.com). Their services aim to provide end-to-end solutions for users across these sectors. The target audience includes Turkish consumers and businesses seeking digital transformation. iLab's unique selling proposition is its ability to pioneer digital solutions, fostering growth for its partner companies through strategic investments and technological expertise.