Ilmarinen is Finland's largest private earnings-related pension insurance company, offering statutory employees' (TyEL) and self-employed persons' (YEL) pension insurance. Their target audience includes employers and entrepreneurs operating in Finland. Ilmarinen ensures customers receive the pensions they earned from work, managing pension cover for over 1.1 million people. Their unique selling proposition is being a mutual company wholly owned by customers, providing a strong sense of responsibility and sustainability in managing pension assets securely and responsibly[1][3][5].