Inchainge is a company based in De Bilt, Netherlands, specializing in business simulation games focused on Value Chain Management. They offer game-based learning solutions used by over 700 universities and major companies worldwide[4]. Their simulations, such as The Fresh Connection and The Cool Connection, incorporate sustainability and experiential learning[4]. The target audience includes students and professionals seeking to improve value chain understanding. The unique selling proposition is the immersive and impactful learning experience provided through advanced business simulations, promoting sustainability and inclusivity[4].