Independent Insurance Agents & Brokers of South Carolina (IIABSC) is the state's oldest and largest trade association for property and casualty insurance agents. It represents independent agents who offer a wide range of insurance products from multiple carriers, providing clients with more options and personalized service. Services include professional liability insurance, group health plans, and marketing tools. The target audience is independent insurance agents and their clients. The unique selling proposition is that independent agents work for clients, not a single insurance provider, offering tailored solutions and local expertise[1][2][3].