IndiaFirst Life Insurance Company Limited is a fast-growing private life insurer in India, offering a range of life insurance products. Their services include plans like the Guaranteed Protection Plus Plan, which provides financial security with features such as money-back options, flexible premiums, and coverage up to age 99[1][2]. Their target audience is individuals and families seeking financial protection. The unique selling proposition is their tailored plans and flexible premium terms, allowing customers to customize their insurance according to their needs[2]. They also focus on environmental, social, and governance initiatives[4].