IndiaLends is a fintech company based in Gurugram, India, founded in 2014. It operates as a credit underwriting and analytics platform, offering unsecured personal loans and credit card services by connecting borrowers with lenders using proprietary algorithms[1][5]. Services include instant personal loans, installment loans, and free credit score checks[4][2]. The target audience is individuals seeking financial products tailored to their credit profiles. The unique selling proposition is its ability to provide data analytics and risk-scoring services to financial institutions, enhancing loan accessibility for consumers[1][5].