The Indiana Community Action Association (IN-CAA) is a statewide not-for-profit organization that advocates for and supports 22 Community Action Agencies (CAAs) across Indiana's 92 counties. These agencies provide services like employment training, food assistance, child development programs, energy assistance, and affordable housing to low-income individuals and families. The target audience includes income-eligible Hoosiers. The unique selling proposition is their localized approach to addressing poverty, with each CAA tailoring programs to meet specific community needs. IN-CAA's mission is to help residents achieve self-sufficiency and improve living conditions[1][5].