The Indo-Canadian Business Chamber (ICBC) is a not-for-profit organization based in India, dedicated to enhancing bilateral trade and relations between India and Canada. It offers services such as trade delegations, B2B engagements, and sponsorship opportunities to increase brand visibility. ICBC targets businesses involved in cross-border trade between the two countries. Its unique selling proposition is its role as a bridge between India and Canada, facilitating economic growth and educational advancement through strategic partnerships and events. ICBC has a strong network of over 700 members representing 200+ companies[2][4].