Inecobank CJSC is a leading bank in the South Caucasus region, offering a full range of banking services to individuals, SMEs, and corporate clients. Services include digital banking solutions, mortgage loans, and innovative payment systems like InecoPay. Their target audience spans retail and SME sectors. The unique selling proposition is their advanced digital solutions, such as fully automated consumer lending and contactless payments, providing convenience and efficiency. Inecobank is recognized for its innovative approach and strong international partnerships, making it a preferred choice for those seeking modern banking services in Armenia[1][2][5].