The Information Technology Industry Council (ITI) is a global trade association representing the ICT industry. It advocates for policies promoting innovation and global competitiveness, focusing on issues like tax, trade, talent, security, and sustainability[1][2]. ITI offers services through divisions such as Environment and Sustainability, Global Policy, and Government Relations[1]. Its target audience includes leading tech companies like Apple, Google, and Microsoft[1]. ITI's unique selling proposition is its expertise in shaping policy and industry standards, positioning itself as a premier advocate for the tech industry[2][3].