ING Group is a Dutch multinational banking and financial services corporation offering retail banking, direct banking, commercial banking, investment banking, wholesale banking, private banking, asset management, and insurance services[1][3]. Their target audience includes individuals, small to medium-sized enterprises, and large corporations globally. ING's unique selling proposition is its innovative approach to banking, such as branchless banking through ING Direct, and a strong presence in both European and international markets[1][3]. This approach empowers customers by providing accessible financial solutions across various sectors.